The growing concerns pertaining to the piracy of cable network connection in the television industry led to an evolution of PayTV market that has gained prominence across the globe and is poised to generate global revenues of $267.27 billion by the end of 2025 as the demand for the same will grow at a compound annual growth rate of 3.57% during the forecast period of 2019 to 2025, according to a market intelligence report by IndustryARC’s analyst.
The PayTV market research report is compiled with deeply analyzed facts, figures, and statistics along with insights pertaining to other blooming technologies that are affecting the market condition of the PayTV market. Furthermore, the report offers insights about challenges and new opportunities that will influence the pricing environment and market size over the forecast period. The report is titled, “
Pay TV Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth; Forecast 2019-2029
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The regional analysis by the market analyst offers geographical data about the PayTV market. Based on the revenues generated in the PayTV market, APAC had the greatest PayTV market share of 32.77% in 2018. The growth prospects in the APAC PayTV market is largely attributable to the fact that digitalization is yet to proliferate throughout the region, and rural areas especially rely on television for entertainment which makes a lucrative PayTV marketplace. Additionally, Internet Protocol (IP) TV has gained a progressive prominence in the APAC PayTV market, and the demand from customers is supporting the vendors.
The PayTV market is predominantly segmented on the basis of technology used, and PayTV is classified as IPTV, cable PayTV, and satellite PayTV. Evidently, satellite TV is found to be the most preferable one in various parts of the world, because it offers a variety of channels and an uninterrupted viewing experience to the audience. The satellite PayTV application segmented of the PayTV market will observe a CAGR of 3.99% through to 2025.
PayTV Market: Trends and Growth Drivers
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The Preference for High Definition Content –
High definition (HD) is not just limited to Blu-Ray DVDs nowadays. PayTV services have ventured into high definition content which is gaining a lot of traction from the customers. Furthermore, PayTV subscriptions are also customized on the basis of preferences. The customers that prefer HD visual experience can opt for the same, and the others have a facility to subscribe a less expensive packaging. This is helping the PayTV vendors cater services to a broad spectrum of audiences, which in turn, is flourishing the PayTV market.
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User-Generated Latest Subscriptions Expanding the Customer Reach –
The PayTV vendors are coming up with customer discounts on recommendations. Whenever a customer recommends their services to new customers, they receive coupons or monetary discounts. Now, this trend is set to expand the customer base in the PayTV market, because a lot of new users subscribe to PayTV because an existing user recommends.
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The Trend of OTT Subscriptions Warranting Adaptation from Vendors –
The emergence of OTT has disrupted the PayTV market, and there is a dire need for adaptation to the changes from the vendors. Furthermore, the easy access to the Internet and the growing number of mobile subscribers is also deviating a significant fraction of crowd towards the OTT subscriptions. The future foresees a lot of mergers and acquisitions in the PayTV market by the vendors in order to adapt to the OTT wave.
PayTV Market: Competitive Landscape
Some of the key companies identified in the PayTV market intelligence report that are striving to capitalize on the customer-base are Charter Communications, Inc., Comcast Corporation, British Sky Broadcasting (Sky UK), DirecTV (AT&T), Foxtel, British Sky Broadcasting, Airtel Digital TV, Dish Network Corporation, Rostelecom PJSC, Spectrum TV, Tata Sky, Tricolor TV, Videocon D2H, and Fetch TV Pty Limited.
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About IndustryARC: IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food and Beverages, Information Technology, and Life sciences and Healthcare.
